Poem

Cut! 
The Amsterdam office 
Bertlan Van Diggaboom 
"Print!" 
"We know what we want!" 
Printed 
"G.O.H.O.F. unplot" 
"ON G.O.H.O." 
"Let's service and recall" 
"And plus power" 
"Newline Answer" 
"We want ..." 
Cut! 
Amsterdam office 
The Swing Era International Magazine idea nightmare 
Filled with graphics 
Reposed dance steps 
As H Port Pay Agency imagined them 
As the short term P.R. man's imagination riots in phrases 
Viz ... 
Swing swing and more 
Now it's even better 
Now the times are uncertain 
The colours fade on the YES NO card 
Open immediately! 
Flap 
Circular 
His schnaps: or scotched mug tea-leaf 
Making his heat at the lower neck 
Internal round typed gills riots 
In wrong end of stickism 
And putting two and two together myth 
Thematic media 
Car adverts  
In the middle of 
Car crash films 

Footnotes

1. The “Swing Era“, AKA the Big Band Era, is shorthand for the period from the early 1930s to the late 1940s when American musical culture was dominated by swing-style jazz. ↩︎

Sources / Links

• Ford, Simon (2003). Hip Priest: the story of Mark E Smith and The Fall. London: Quartet Books.
• Mackay, Tommy (2018). 40 Odd Years of The Fall. Place of publication unknown: Greg Moodie.
• Pringle, Steve (2022). You Must Get Them All: The Fall on Record. [paperback edition]. Pontefract: Route Publishing Ltd. [Online store]
• Smith, Mark E. (1985). The Fall Lyrik & Texte Von Mark E. Smith. In Deutsch & Englisch. With Drawings by Brix. Berlin: The Lough Press. [AKA The Orange Book. Available online in The Internet Archive]
• Smith, Mark E. (2008). vII. The Lough Press & AMarquisManipulationProductions. [AKA the Blue Lyrics Book]